Health is Beauty
Though the Federal Communications Commission would not allow Dove to run its latest television commercials because they feature “implied nudity” of women over 50, the team at Ogilvy & Mather knew they had only to connect with women, and so they quickly turned to the web. That’s when the real marketing began. The sisterhood, at all ages, came out in full force to support the pro-age spots.
Filed under: beauty, health, marketing, proage, real women
The now famous Dove ads aim to change that.
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