Are you a business owner looking to tap into the power women represent as consumers, caregivers, working women and agents of change?

Last night I spoke with a group of social media experts including Toby Bloomberg, Founder, Diva Marketing Blog and President of Bloomberg Marketing on the topic “How to Gain Women’s Trust and Advocacy via Social Media”.

With over 66% of women who don’t believe healthcare marketers understand them and only 14% of women who trust advertising, Toby clued us in on how brands and organizations can do better through social media.

We’ll be publishing our tips from the panel discussion shortly here, but, in the  meantime if you’d like to listen to our panel discussion last night, here it is.

What are the ways you believe health and healthcare marketers can gain women’s trust and advocacy?  Let us know here!